Expectations of Your Event
Patrick and Carrie on how to communicate your vision and focus on expectations and key results.
In This Episode
Patrick and Carrie talk about the following:
- Setting expectations for your event no matter what format: Live or Virtual
- Creating commitments and making decisions that align with your goals and objectives
- Differentiating your expectations vs. your customers’ expectations
- Minimizing mistakes and resolving conflicts by gaining clarity and identifying key results
- The book, Measure What Matters, which discusses the science and data that has guided the scaling of top companies through OKRs (Objectives and Key Results)
- The importance of customer service, response time, brand messaging, and technology
- How to determine customer satisfaction and know that you were successful post-production
- How to segment your audience and tailor specific messaging and advertising to each type of customer
- Collecting testimonials and setting the stage for the promotion of your next event
- How to choose the right sponsors and protect your audience’s expectations
- Emotional vs. Logical buyers and how they receive information differently
- Internal vs. External teams and the expectations you need to set with them to guarantee success
- The idea of “learning along the way” and ensuring your partners share your values
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Perfectly Planned and Executed Events
[fusebox_track_player url="https://traffic.libsyn.com/secure/eventlabstudios/Perfectly_Planned_and_Executed_Events.mp3" social_twitter="true" social_facebook="true" social_linkedin="true" social_email="true" ] Become more profitable by reducing the complexity while planning and marketing virtual events by knowing exactly what needs to be done before, during and after the event. Surrounding yourself with the right people who understand your brand can increase efficiency and have a huge impact on results for viewers and attendees. Today, Patrick and Carrie are joined by Briana King who works in marketing and production at EventLab Studios. In This Episode: Patrick
Creating an Event People Will Talk About
[fusebox_track_player url="https://traffic.libsyn.com/secure/eventlabstudios/Creating_an_Event_People_Will_Talk_About.mp3" social_twitter="true" social_facebook="true" social_linkedin="true" social_email="true" ] How to create a virtual event for your guests goes beyond coordinating brand colors and bold logos. Whether your event is in person or online, the main goal should be to make an impact in your attendees’ lives. In this episode, you’ll discover what it really takes to create an event that people will be talking about for months afterward. In This Episode Patrick and Carrie talk about the following: How to design