Expectations of Your Event
Patrick and Carrie on how to communicate your vision and focus on expectations and key results.
In This Episode
Patrick and Carrie talk about the following:
- Setting expectations for your event no matter what format: Live or Virtual
- Creating commitments and making decisions that align with your goals and objectives
- Differentiating your expectations vs. your customers’ expectations
- Minimizing mistakes and resolving conflicts by gaining clarity and identifying key results
- The book, Measure What Matters, which discusses the science and data that has guided the scaling of top companies through OKRs (Objectives and Key Results)
- The importance of customer service, response time, brand messaging, and technology
- How to determine customer satisfaction and know that you were successful post-production
- How to segment your audience and tailor specific messaging and advertising to each type of customer
- Collecting testimonials and setting the stage for the promotion of your next event
- How to choose the right sponsors and protect your audience’s expectations
- Emotional vs. Logical buyers and how they receive information differently
- Internal vs. External teams and the expectations you need to set with them to guarantee success
- The idea of “learning along the way” and ensuring your partners share your values
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