EventLab Studios

Expectations of Your Event

Patrick and Carrie on how to communicate your vision and focus on expectations and key results.

In This Episode

Patrick and Carrie talk about the following: 

  • Setting expectations for your event no matter what format: Live or Virtual
  • Creating commitments and making decisions that align with your goals and objectives
  • Differentiating your expectations vs. your customers’ expectations
  • Minimizing mistakes and resolving conflicts by gaining clarity and identifying key results
  • The book, Measure What Matters, which discusses the science and data that has guided the scaling of top companies through OKRs (Objectives and Key Results)
  • The importance of customer service, response time, brand messaging, and technology
  • How to determine customer satisfaction and know that you were successful post-production
  • How to segment your audience and tailor specific messaging and advertising to each type of customer
  • Collecting testimonials and setting the stage for the promotion of your next event
  • How to choose the right sponsors and protect your audience’s expectations
  • Emotional vs. Logical buyers and how they receive information differently
  • Internal vs. External teams and the expectations you need to set with them to guarantee success 
  • The idea of “learning along the way” and ensuring your partners share your values

Find EventLab Studios Online

Website: https://eventlabstudios.com/

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LinkedIn: https://www.linkedin.com/company/eventlabstudios/



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